Aim: To begin editing film.
Having never used after effects of final cut pro, the prospect of editing a three minute film was rather confronting. Following Jasons advice we firstly went through all our footage and selected the best shots, we organised our footage by warehouse and green screen shots. Once these shots were selected, we imported them to after effects and began cutting them accordingly. We found that using youtube tutorials was really helpful! I think that was definitely our go to place for all questions. The internet has all the knowledge!

Despite having semi conquered after effects, we did find it was restricting our creative vision as there were so many filters and transitions that were just not available on that program. Hence, Jason encouraged us to work between after effects and final cut pro. Before we did render our video, we did find after effects very useful in:
- using the green key light to remove the green screen - we had wanted to keep the background white although the shadow looked really unprofessional. Therefore we decided to go for a black background, it was a mistake but we ran with it and tried to make it as artistic as possible!
- To split frames- better control of the masking tool
- Fixing colours - we did have a problem trying to match up the green wall from the warehouse in all the shots, although some were unfixable, we attempted to disguise the shift with filters
Working with final cut pro was initially quite irritating, as having just figured out after effects. Although, personally once we vaguely had an idea of how it worked I did find it easier to navigate. The only problem we did encounter with this program was that when we worked on the file after having closed it, all the files would disappear if we did not re-import the original files.This was initially quite scary after working on a document for 3 hours, then the words 'offline' appearing, followed by a scary red banner. Not good.
In regards to filters, final cut did provide a much vaster range. From the commencement of the assignment we had intended to put a glitch filter over the warehouse shots to create an illusion of a 'omniscient' third person onlooking, rather than the viewer participating. This rather exclusive eerie atmosphere would hence really build our brand.
After originally intending to make up our own label, we decided it would be much easier to select a similar brand that has an already established philosophy. We therefore chose unisex brand Barbara i Gongini.
Overall, I really enjoyed this elective and I have learnt so much about fashion in film. If another opportunity would arise were I could be involved in a similar project I would definitely not think twice!









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